The Bas-Saint-Laurent Tourism Association, better known as Tourisme Bas-Saint-Laurent, is mainly in charge of both managing and actively promoting the Bas-Saint-Laurent region.
Tourisme Bas-Saint-Laurent, just as the other 22 tourism associations within the province of Québec, is a strategic and a valuable partner to Tourisme Québec and The Alliance de l'industrie touristique du Québec.
Our team
Chief Executive Officer, Pierre Lévesque
CEO assistant and administration, Mélissa Caron
Director of Development and Administration, Caroline Roy
Business development, Anne-Marie Dionne
Marketing, Pierre Fraser
Marketing Officer - Content, Élyane Côté
Tourist offer development, Isabelle Côté
Welcome service and strategic information, Pauline Bélanger
Communications, Karine Lebel
Graphic Designer, Johanne Plante
Our board of directors
Hugues Massey, president
Auberge du Chemin Faisant
MRC de Témiscouata
Charles Labrecque, vice-president
Auberge de la Pointe
MRC de Rivière-du-Loup
Joanna Lortie, secretary-treasurer
Hôtel Universel
MRC de Rivière-du-Loup
Caroline Goudreau, administrator
Côté Est - Bistro
MRC de Kamouraska
Jean Santerre, administrator
Auberge Comme au Premier Jour
MRC de Kamouraska
Denis Ouellet, administrator
Parc national du Lac-Témiscouata
MRC de Témiscouata
François April, administrator
Parc du Mont Saint-Mathieu
MRC des Basques
Marlène Saint-Jean, administrator
Hôtel La Libertad
MRC des Basques
Serge Guay, administrator
Site historique maritime de la Pointe-au-Père
MRC de Rimouski-Neigette
Open position
MRC Rimouski-Neigette
Catherine Gagné, administrator
Domaine Valga
MRC de La Mitis
Our mandate
The mandate of Tourisme Bas-Saint-Laurent is to position the Bas-Saint-Laurent as one of the main vacation destinations in Québec, to foster the development of tourist products as well as to market those products. Tourism is a key sector of the Bas-Saint-Laurent economy: it represents 850 businesses, 7 800 jobs, 1 143 000 visitors and more than $345 million annually in economic benefits.
Our vision
Whether you choose to stay for a short period or for an extended stay, the Bas-Saint-Laurent region is synonym of relaxation, getaway and wellness. Let yourself be swept away by the majestic St. Lawrence River (which becomes, here, the Sea), the invigorating sea air, the most beautiful sunsets in the world, the upper region filled with lakes, the unspoiled nature and by the rich maritime and cultural heritage - all marked by the population's passion, know-how and warm hospitality!
