About Us

The Bas-Saint-Laurent Tourism Association, better known as Tourisme Bas-Saint-Laurent, is mainly in charge of both managing and actively promoting the Bas-Saint-Laurent region.
Tourisme Bas-Saint-Laurent, just as the other 22 tourism associations within the province of Québec, is a strategic and a valuable partner to Tourisme Québec and The Alliance de l'industrie touristique du Québec.

Our team

Chief Executive Officer, Pierre Lévesque

CEO assistant and administration, Mélissa Caron

Business development, Anne-Marie Dionne

Marketing, Pierre Fraser 

Tourist offer development, Isabelle Côté

Welcome service and strategic information, Pauline Bélanger

Communications, Karine Lebel

Graphic Designer, Johanne Plante


Our board of directors

Hugues Massey, president 
Auberge du Chemin Faisant
MRC de Témiscouata

Charles Labrecque, vice-president
Auberge de la Pointe
MRC de Rivière-du-Loup

Joanna Lortie, secretary-treasurer
Hôtel Universel
MRC de Rivière-du-Loup

Caroline Goudreau, administrator
Côté Est - Bistro
MRC de Kamouraska

Jean Santerre, administrator
Auberge Comme au Premier Jour
MRC de Kamouraska

Denis Ouellet, administrator
Parc national du Lac-Témiscouata
MRC de Témiscouata

François April, administrator
Parc du Mont Saint-Mathieu
MRC des Basques

Marlène Saint-Jean, administrator 
Hôtel La Libertad
MRC des Basques

Serge Guay, administrator 
Site historique maritime de la Pointe-au-Père
MRC de Rimouski-Neigette

Open position
MRC Rimouski-Neigette

Catherine Gagné, administrator
Domaine Valga
MRC de La Mitis

Our mandate

The mandate of Tourisme Bas-Saint-Laurent is to position the Bas-Saint-Laurent as one of the main vacation destinations in Québec, to foster the development of tourist products as well as to market those products.  Tourism is a key sector of the Bas-Saint-Laurent economy: it represents 850 businesses, 7 800 jobs, 1 143 000 visitors and more than $345 million annually in economic benefits.

Our vision

Whether you choose to stay for a short period or for an extended stay, the Bas-Saint-Laurent region is synonym of relaxation, getaway and wellness. Let yourself be swept away by the majestic St. Lawrence River (which becomes, here, the Sea), the invigorating sea air, the most beautiful sunsets in the world, the upper region filled with lakes, the unspoiled nature and by the rich maritime and cultural heritage - all marked by the population's passion, know-how and warm hospitality!