About Us

The Bas-Saint-Laurent Tourism Association, better known as Tourisme Bas-Saint-Laurent, is mainly in charge of both managing and actively promoting the Bas-Saint-Laurent region.
Tourisme Bas-Saint-Laurent, just as the other 22 tourism associations within the province of Québec, is a strategic and a valuable partner to Tourisme Québec and The Alliance de l'industrie touristique du Québec.

Our team

Chief Executive Officer, Pierre Lévesque

Administration, Mélissa Caron

Welcome Service and Tourist Information, Anne-Marie Dionne

Secretariat and Member Services, France Courbron

Marketing, Pierre Fraser 

Development, Isabelle Côté

Edition, Pauline Bélanger

Communications, Karine Lebel

Graphic Designer, Juliette Voillet


Our board of directors

Hugues Massey, president
MRC de Témiscouata

Monique Dionne, v.-p. marketing
MRC de Rivière-du-Loup

Charles Labrecque, secretary-treasurer
MRC de Rivière-du-Loup

Marc Germain, v.-p. development
MRC Rimouski-Neigette

Pascale Dumont-Bédard, administrator
MRC de Kamouraska

Julie Lamer, administrator
MRC des Basques

Jacques Desrosiers, administrator
MRC de Rimouski-Neigette
MRC de La Mitis (six municipalités)

Claudine Boucher, administrator
MRC de Témiscouata

Tony Charest, administrator
MRC de Kamouraska

Our mandate

The mandate of Tourisme Bas-Saint-Laurent is to position the Bas-Saint-Laurent as one of the main vacation destinations in Québec, to foster the development of tourist products as well as to market those products.  Tourism is a key sector of the Bas-Saint-Laurent economy: it represents 850 businesses, 7 800 jobs, 1 143 000 visitors and more than $345 million annually in economic benefits.

Our vision

Whether you choose to stay for a short period or for an extended stay, the Bas-Saint-Laurent region is synonym of relaxation, getaway and wellness. Let yourself be swept away by the majestic St. Lawrence River (which becomes, here, the Sea), the invigorating sea air, the most beautiful sunsets in the world, the upper region filled with lakes, the unspoiled nature and by the rich maritime and cultural heritage - all marked by the population's passion, know-how and warm hospitality!