The Bas-Saint-Laurent Tourism Association, better known as Tourisme Bas-Saint-Laurent, is mainly in charge of both managing and actively promoting the Bas-Saint-Laurent region.
Tourisme Bas-Saint-Laurent, just as the other 22 tourism associations within the province of Québec, is a strategic and a valuable partner to Tourisme Québec and The Alliance de l'industrie touristique du Québec.
Our team
Chief Executive Officer, Pierre Lévesque
CEO assistant and administration, Mélissa Caron
Business development, Anne-Marie Dionne
Customer service, France Courbron
Marketing, Pierre Fraser
Tourist offer development, Isabelle Côté
Welcome service and strategic information, Pauline Bélanger
Communications, Karine Lebel
Graphic Designer, Johanne Plante
Our board of directors
Hugues Massey, president
MRC de Témiscouata
Monique Dionne, v.-p. marketing
MRC de Rivière-du-Loup
Charles Labrecque, secretary-treasurer
MRC de Rivière-du-Loup
Marc Germain, v.-p. development
MRC Rimouski-Neigette
Pascale Dumont-Bédard, administrator
MRC de Kamouraska
Julie Lamer, administrator
MRC des Basques
Jacques Desrosiers, administrator
MRC de Rimouski-Neigette
MRC de La Mitis (six municipalités)
Claudine Boucher, administrator
MRC de Témiscouata
Tony Charest, administrator
MRC de Kamouraska
Our mandate
The mandate of Tourisme Bas-Saint-Laurent is to position the Bas-Saint-Laurent as one of the main vacation destinations in Québec, to foster the development of tourist products as well as to market those products. Tourism is a key sector of the Bas-Saint-Laurent economy: it represents 850 businesses, 7 800 jobs, 1 143 000 visitors and more than $345 million annually in economic benefits.
Our vision
Whether you choose to stay for a short period or for an extended stay, the Bas-Saint-Laurent region is synonym of relaxation, getaway and wellness. Let yourself be swept away by the majestic St. Lawrence River (which becomes, here, the Sea), the invigorating sea air, the most beautiful sunsets in the world, the upper region filled with lakes, the unspoiled nature and by the rich maritime and cultural heritage - all marked by the population's passion, know-how and warm hospitality!
